The job market constantly shifts, but if you’re feeling like your job search is an uphill battle lately, you’re not alone. Whether you’re looking for a stable permanent role or a skilled contract assignment, many candidates across the UK, US, and Europe are finding it tougher to land a job in 2024-2025 than just a few years ago. We hear these concerns every day. In this guide, we’ll break down what’s changed in the job market, how to adapt your strategy (from online applications to networking), and the most productive way to follow up on applications or interviews. Grab a cup of coffee, and let’s have an honest chat about navigating today’s job hunt.
A Tougher Market in 2024: What Changed and Why?
It’s not your imagination, the job market has been different. Candidates often say it “feels like I am screaming into the void with each application”. There are a few big shifts at play: fewer openings in some sectors, more competition for each role, and unfortunately more “ghosting” (employers/recruiters vanishing after you apply or interview). Here’s what’s going on:
- The Post-Resignation “Freeze”: Remember the “Great Resignation” of 2021-2022 when jobs were plentiful and people job-hopped frequently? That boom period is over. Unemployment is lower, but hiring has slowed. In fact, by late 2024 the pace of new hiring fell back to early-2010s levels despite low unemployment. Workers have stopped quitting as much (quits are down about one-third from their 2021 peak) and companies aren’t rushing to hire either. It’s a “Big Freeze”, employees stay put, employers hold off on adding staff, and it results in fewer job vacancies and tougher competition for anyone on the market.
- Economic Caution and Sector Shake-Ups: Across the UK, US, and Europe, many employers became cautious due to economic uncertainties (like inflation and recession fears). For example, tech companies that hired aggressively in 2021 made big layoffs in 2022-2023, so now there are more candidates chasing fewer tech jobs. Meanwhile, some industries still face worker shortages (engineering, skilled trades, healthcare), but those might not match the roles many job seekers are aiming for. It’s a mismatched puzzle: in-demand fields may not align with where a lot of candidates are searching. The net effect is a feeling that “there are fewer openings in my field” and often, that’s true.
- Rise of No Feedback: As frustrating as this is, it’s become common for applicants to get no response at all, or to be left hanging after an interview. Roughly six in ten job seekers (yes, the majority of people!) have been ghosted by an employer/recruiter during the hiring process in recent times. On forums like Reddit and LinkedIn, candidates swap stories of applying or even interviewing, only to be met with radio silence. It’s sadly become almost “expected” now that you might not hear back, but it’s no less frustrating when it happens to you. Collectively, we must do more as employers and recruiters to drive up these standards in communication.
- Application Overload: One reason you’re not hearing back could be sheer volume. It’s easier than ever to apply for jobs online, often just a few clicks for an “Easy Apply.” In 2024, job applications have been flooding in at about four times the rate of new job openings according to a report by Workday. That means each posting might get tens, sometimes hundreds of applicants. Popular roles (especially remote positions that anyone can apply to) get an avalanche of CVs within days. This flood of applicants is partly fueled by technology, many candidates now use one-click applies or even AI tools to crank out applications. In fact, 28% of job seekers admit they “mass apply” to as many roles as possible. The downside is that when everyone applies everywhere, it’s harder for any one application to stand out. Hiring managers are overwhelmed, and unfortunately that can lead to more candidates slipping through the cracks with no reply.
- AI and ATS Filters: On top of volume, Applicant Tracking Systems (ATS) and AI-based screening tools are working overtime. These systems filter CV’s, sometimes before a human ever sees them. Studies suggest 75% of CVs/resumés can get rejected by ATS due to formatting or missing keywords, meaning only a quarter reach an actual recruiter’s eyes. If your CV isn’t tailored with the right keywords, you might be getting screened out automatically, another reason you could be left without feedback after hitting “submit.” Additionally, some job seekers worry about “AI competition” for example, other candidates using AI to write slick cover letters, or companies using AI to compare candidates. Indeed, 96% of workers described the current job market as “challenging,” and 60% blamed the intensified competition partly on AI (from more automated applications to AI-driven hiring). It’s not that a robot is taking your job, but AI has made the whole process faster, more transactional and less personal, which can leave candidates feeling like a number.
So the landscape has changed: more people chasing fewer advertised jobs, and a less human hiring process. No wonder so many candidates say the hunt has become “soul-crushing” or ask if applying online is even worth it. Even as we have an increase in vacancies witnessed in Q2 of 2025, these problems still exist.
But don’t despair, understanding these trends is the first step. Now it’s time to talk strategy: what can you do differently to improve your chances in this tougher market?
How to Adapt
In a slow market, quality beats quantity. Instead of firing off 50 generic applications, you may need to be more strategic and proactive. Consider these approaches (we’ll dive deeper below):
- Target your search: This sounds stupid when written, but, focus on roles that fit you well and industries that are hiring. It’s fine to broaden your horizons (e.g. consider contract roles or adjacent industries) but avoid “panic applying” everywhere without a plan, that often leads to burnout and ghosting.
- Tailor every application: Because ATS filters are tight, customise your CV and if required, cover letter for each application. Use the keywords in the job description, and highlight the exact skills they seek. A smaller number of well-tailored applications will outshine a mass of generic ones.
- Network and direct outreach: Don’t rely only on job boards. As we discuss next, combining online applications with networking is key. Many jobs are not even posted, or get filled via referrals. Tapping up your network can uncover the “hidden” opportunities and get you out of the resume pile. But also you may just be tentatively and not actively looking. Therefore you may not want your CV or profile in the public domain, explicitly showing people your motivations.
- Stay resilient: Finally, know that rejection (and silence) is unfortunately part of today’s process. Try not to take ghosting personally, often it’s a reflection of internal issues, not you. Keep a routine, and lean on support (friends, family, or online communities) to stay motivated. The right opportunity will come with persistence.
Online Applications vs. Networking – What Really Works?
If you’ve been applying to jobs online with little to show for it, you might be wondering: “Am I wasting my time? Should I just network or find another approach?” On career forums, this debate is raging, apply online or network your way in? The truth is, a balanced approach works best, but it helps to understand the pros and cons of each method.
The Problem with “Easy Apply” (and How to Fix It): Online applications are the easiest way to throw your hat in the ring and that’s exactly the issue. Because it’s so easy, everyone does it. One LinkedIn user noted that hitting “Easy Apply” often feels like “tossing a coin into a wishing well.” You might send 50 applications with a single click, but if each of those jobs has 200 other applicants, the odds of getting noticed are slim. In fact, some job seekers report crazy ratios: one experienced professional noted that in 2023 about 1 in 10 of his applications led to an interview, but in 2024 it fell to roughly 1 in 100. He submitted 210 applications and got only 2 interviews, despite being well-qualified. Stories like this are common now. The “spray and pray” approach (applying everywhere indiscriminately) often leads to application fatigue and scant responses.
Does that mean online applications are useless? Not at all. Most hiring processes still require you to formally apply. The key is to be selective and intentional online:
- Aim for a high match: Only apply to jobs where you meet a good chunk of the requirements and genuinely want the role. This improves your chances of passing automated screens and lets you invest time tailoring your application.
- Customise every time: As mentioned, adjust your CV and cover letter for each application. Mirror the job description’s keywords (so the ATS scores you higher). Highlight relevant experience first. Yes, it takes more effort than clicking Easy Apply, but it can dramatically increase the response rate. Think quality, not quantity.
- Use niche job boards & local sites: Major platforms (LinkedIn, Indeed) are useful but also the most saturated. For skilled trades or contract work, sometimes industry-specific boards or local recruitment agency listings will have fewer applicants per post. Don’t ignore company career pages either, many openings appear there before anywhere else, because it’s a free route to advertising for employers and recruiters.
- Leverage recruiters: Talent Partners (like us at NEUTRA) exist to bridge the gap between candidates and employers. If you’re looking for something, but maybe not actively applying, a good recruiter can put your CV directly in front of hiring managers, bypassing the online heap. They also hear about unposted roles, and whispers of demand far before requisitions are signed off formally. Build a relationship with a recruiter you trust; treat them as part of your network.
The Power of Networking: The old adage of “it’s not just what you know, but who you know” holds true in job and assignment hunting. Networking can sound intimidating, but really, it means building relationships and having conversations that might lead to opportunities. And it works: Studies indicate that at least 60% of jobs are found through networking, not online listings. In other words, the majority of people get hired via someone they know (or a connection of a connection) referring them, rather than cold-applying.
Why is networking so effective? For one, a personal referral can catapult your application to the top of the pile. Hiring managers give more attention to candidates who come recommended or who they’ve interacted with informally, because there’s already a bit of trust or familiarity. Plus, many openings aren’t broadly advertised, companies often hire internally or through word-of-mouth. By networking, you tap into this “hidden job market.”
How to network (even if you hate networking):
- Reconnect with your contacts: Start with people you know; former colleagues, college alumni, friends, even friendly acquaintances from industry events or online groups. Let them know (tactfully) that you’re exploring opportunities. You don’t have to bluntly ask for a job; you can say you’re looking to get advice or learn about how things are going at their company. Often, this leads to valuable info or introductions.
- Use LinkedIn smartly: Ensure your LinkedIn profile is up-to-date and reflects your skills (recruiters will look you up). Then use LinkedIn to network: send connection requests with a short note to people in roles or companies you’re targeting. For example, if you see a job posting, find a manager or team member in that department and connect, don’t immediately ask for a job, but you can mention you’re interested in their company. Over time, engage with their posts or share relevant content of your own to get noticed. Many hiring managers have been in your shoes and are open to a polite approach. One strategy is to politely request a short informational chat with someone in your field; a 15-minute virtual coffee can give you insight and a foot in the door. Or you can get a Talent Partner at NEUTRA to pursue the option on your behalf!
- Attend events (in-person or virtual): Industry meetups, webinars, professional associations, job fairs, these are all networking opportunities. If you’re a software developer, for instance, go to local tech meetups or join a relevant Slack/Discord community. If you’re an electrical engineer, attend industry seminars or courses where you might meet contractors or people looking to develop their knowledge. The idea is to put yourself in places (physical or digital) where you can make genuine connections.
- Don’t forget internal networks: If you’re currently employed (and looking to move), networking internally can help too. Large organisations often hire from within or have sister companies. Let HR or managers you trust know you’re open to new roles, sometimes they can refer you internally or flag your profile to another team. For those seeking contracts, staying in touch with past clients or supervisors can lead to repeat assignments or referrals.
Real-world example: One job seeker we found shared how he drastically improved his results by shifting from solely online applications to networking. Initially, he spent months applying online with little success. Then he focused on building relationships and asking for referrals. The result? He estimated it took about 2 weeks of networking to land two job offers, whereas the same success via online applications would have taken 13 weeks of effort. While that’s one person’s story, it echoes a broader trend, personal connections often cut through the noise faster.
Blending Both Approaches: The best strategy is usually to combine online and offline efforts. Apply to roles that excite you and see if you know someone (or can get to know someone) connected to that company. For instance, if you submit an application, also consider sending a polite note to the hiring manager or recruiter on LinkedIn saying you’ve applied and are very interested. Mention one or two key qualifications you bring. This personal touch can make you more than just a name in an inbox, as long as it’s done tactfully, it shows enthusiasm. Not every application will have an obvious person to reach out to, but use your judgment.
Also, balance your time: perhaps you spend early mornings sending out 1-2 high-quality applications, and evenings on networking activities. Keep track of where you’ve applied and who you’ve talked to. It might feel like extra work, but this dual approach significantly improves your odds. Networking doesn’t necessarily replace applying, you usually still need to formally apply, but it supplements it in a powerful way.
Finally, be patient with yourself. If you’re introverted or new to a field, networking can be slow burn. You might not see immediate results from a conversation or a LinkedIn message. But seeds you plant now can sprout into job leads weeks, months or even years later. Many candidates who started engaging on LinkedIn or attending meetups later found those connections came back around with an opportunity. Stick with it, and keep putting yourself out there in small ways. Every connection counts.
Following Up: How to Check In (Without Being Pushy)
You’ve sent in your application or you’ve had an interview and now you’re awaiting a response. Days or even weeks pass in silence. Should you follow up, or would that annoy the hiring team? It’s a dilemma many candidates agonise over. The good news is that a polite follow-up is often a good idea and can even set you apart as a proactive candidate. Let’s break down some follow-up advice:
- After Applying for a Job: If you applied online and haven’t heard back after about one to two weeks, it’s reasonable to reach out once. Ideally, send a short, courteous email to the recruiter or hiring manager (if you have their contact info) expressing your continued interest. For example:
“Hello [Name], I hope you’re well. I recently applied for the [Job Title] position and wanted to reiterate my strong interest. I’m excited about the possibility of joining [Company] and would love to know if there’s any update on my application or any further information I can provide. Thank you for your time and consideration!”
This kind of note is professional and positive, not pushy. It simply reminds them of you. Why bother? Because it can help keep your application active in their minds. Busy recruiters might appreciate the nudge. In some cases, they may have overlooked your CV and then take a second look when you follow up. At worst, they ignore your email, but you’re no worse off than before. At best, it prompts them to respond with an update or move you along. One caveat: If the job ad explicitly says “no phone calls or emails,” respect that request and don’t follow up in a way they prohibited (you could still try connecting on LinkedIn though!).
- After an Interview: Definitely send a thank-you note within 24 hours of the interview. This is a form of follow-up that shows professionalism and courtesy. It can be an email to your interviewer(s) or to the recruiter to pass on saying you appreciate their time, you enjoyed learning about the role, and you’re even more interested now. Keep it brief and genuine. Many candidates skip this step, so doing it can subtly set you apart.
If the interviewer gave you a timeline (e.g. “we’ll get back to you in a week”), wait until that time has passed, then it’s appropriate to send a follow-up email similar to above. Mention the date of your interview and that you’re still very interested and checking in on the status. If they didn’t give a timeline, a rule of thumb is to wait about one week after the interview. Hiring processes can drag on, but a week is usually enough time for them to at least have some update. Like with post-application follow-ups, keep it polite and express enthusiasm rather than sounding impatient. For example:
“Hello [Name], I hope you’re having a good week. I’m following up on our interview for [Job Title] on [date]. I remain very excited about the opportunity to join your team. Please let me know if there’s any additional information I can provide or if there are updates on the hiring timeline. Thanks again for your consideration!”
This note does a few things: reminds them of who you are and the role, shows that you’re still eager (which employers like), and gently asks for an update without pressure.
- Don’t Overdo It: The fine line with follow-ups is frequency. One follow-up after an application, and one after an interview (plus that initial thank-you) is usually enough. If you still get no response, the ball is in their court. Sending multiple emails or calling repeatedly can cross into “pushy” territory. As one career coach puts it, following up twice is generally considered reasonable, beyond that, you risk looking too aggressive. Remember that if they haven’t responded, they might be swamped or have no news yet. Bombarding them won’t help. After a second follow-up with no reply, it’s usually best to move on gracefully. You can keep the door open in other ways (see next point) without directly asking again.
- Keep the Door Open (Gracefully): Even if you don’t hear back, you can take steps to maintain a connection for the future. For instance, you could connect with the recruiter or manager on LinkedIn with a friendly note, or continue to follow the company’s updates. This shows long-term interest. As a report by Resume Genius notes, “Polite follow-ups and staying in touch can demonstrate your serious interest and might prompt a response or leave a favourable impression”. Companies often remember candidates who showed enthusiasm. By keeping in touch (occasionally and professionally), you might be considered for future roles even if this one doesn’t pan out. A simple thank-you email after an interview (even if you didn’t get the job) thanking them for the opportunity and saying you’d love to be considered for future openings can end things on a positive note. We’ve seen candidates at NEUTRA who were second-choice for a role get a call months later for a different position because they left a good impression and kept in light contact.
- What if they do reply? If your follow-up prompts a response, great! Even if it’s a rejection, at least you have closure and can perhaps get feedback. Always reply to a response professionally. If you’re still in the running and they say they’re still deciding, reply with thanks and that you appreciate the update, etc. If it’s a rejection, thank them for letting you know. You can even politely ask if they have any feedback for you or if they’d keep you in mind for future roles. Not everyone will give feedback (many companies avoid it for legal reasons), but sometimes you’ll get a helpful little nugget of information. And by responding courteously, you stand out as a mature professional, they may remember you and feel more comfortable reaching out in the future (or even reversing a decision).
Follow-up Faux Pas to Avoid: A friendly reminder is good; a desperate or angry message is not. Never send anything in frustration, no matter how irritated you are at being ghosted. We understand it can be very discouraging, but vent to a friend, not to the employer. Also, avoid doing things like showing up in person unannounced (can come off as intrusive) or spamming every email address you can find. Those moves rarely help and often hurt. Maintain your professionalism and assume positive intent (maybe they really are just busy, or the process got delayed). By being politely persistent, you show that you’re interested but also respectful, a combination that employers appreciate.
Wrapping Up: Keep the Faith and Stay Proactive
The current job market might feel like a maze with shifting walls, one that’s left many job hunters drained and discouraged. But remember, you’re not alone in this experience. It’s tougher out there, and that means the old “apply and wait” approach might not be enough by itself. The good news is, you now have a clearer picture of why things are hard and a toolkit of strategies to tackle it:
- Stay informed & adaptable: Knowing that ghost jobs and ghosting exist (although we agree it’s not appropriate, it allows you not to take it to heart), understanding that companies are cautious, and recognising the role of tech and networking, all this helps you work smarter. If what you did in the past isn’t getting results now, be willing to adjust your game plan. The market continually evolves, and so can your approach.
- Mix strategy with empathy: Give yourself credit for the effort you’re putting in. This process can be emotionally exhausting, it’s okay to take breaks and recharge. Seek out communities (like the r/jobs or r/careerguidance subreddits, LinkedIn groups, etc.) where people share tips and support; it reminds you that others are in the same boat and often you can pick up new ideas. At NEUTRA, we often act as coaches and cheerleaders for our candidates, not just job brokers, we know how tough it can be and we’re here to help. Even if you’re not working with a recruiter, find that friend or mentor who can pep-talk you when you hit a lull.
- Be ready for opportunities: At times where the market is slow, it rarely stops. Jobs are being filled every day. By staying proactive, tailoring your CV, networking genuinely, following up professionally, you’re positioning yourself to catch those opportunities when they come. It might take longer than you hoped, but persistence pays. And sometimes, a door opens when you least expect it (maybe through a connection or a role that wasn’t even advertised). Keep your LinkedIn updated, keep checking those industry contacts, and keep refining your approach based on what you learn each week.
In the end, navigating a challenging job market is a bit like navigating bad weather: you might need to adjust your route and wear a thicker coat, but you will get through the storm. The fact that you’re seeking out advice and reading this means you’re already taking charge of your journey. Our team at NEUTRA has seen many candidates go from feeling stuck to landing great positions by applying these principles: a balanced search strategy, a personal touch in a digital process, and courteous persistence.
So, hang in there. The market may not magically improve overnight, but we are seeing signs of positivity. But also it’s a cyclical and transient environment, and its your approach that can make all the difference. Use the slower periods to sharpen your CV or build new skills. Keep making connections and putting yourself out there. And when that opportunity finally comes knocking (or you knock on its door), you’ll be ready to shine.
Good luck with your search, and remember, the right job for you is out there, even if it takes a little extra effort to find. If you need more personalised guidance or just someone to vent to about the job hunt, NEUTRA is here to support you.
