Whether you’re actively job hunting, casually open to new opportunities, or just making sure your documents are ready when the time comes, getting your CV right matters. We often hear from candidates who aren’t sure what recruiters and talent acquisition teams really look for, how to write a CV that gets noticed, and whether cover letters are even worth the effort anymore. This guide cuts through the noise with straightforward advice, to help you present yourself clearly, confidently, and professionally. Whether you’re going for your next permanent move, lining up your next contract, or simply staying prepared, we’ve got you covered.
But before you start on your CV, we think your online presence is most important and more specifically your LinkedIn profile. Your first priority should be getting this information up-to-date and relevant.
Your LinkedIn Profile
Your LinkedIn profile is more than a digital CV. It’s your shop window. Whether you’re actively looking or just keeping an eye out, it pays to make sure your profile is clear, keyword-rich, and aligned with the type of work you want. Why? Because recruiters and hiring managers search LinkedIn every day using specific terms, and if your profile is vague or generic, you simply won’t show up, even if you’re a great match.
Let’s start with a hard truth: setting your profile headline to “Open to Work” or “Seeking Opportunities” says almost nothing about who you are, what you do, or what you’re looking for. It may signal availability, but it tells recruiters nothing about what kind of role you’re suitable for and it won’t help the algorithm match you to relevant jobs. By all means, if you are actively looking, turn on the ‘open to work’ setting. However, you may not want to actively broadcast that you would consider something new, so this is a personal choice, depending on your circumstances.
But use your headline to make yourself searchable.
Here’s how to get your LinkedIn working harder for you:
Use a Strong, Searchable Headline
Your headline is what appears next to your name in search results, so make it count. As mentioned above, it should reflect your current role or the type of work you’re targeting, using keywords someone might actually search for. Think about how a recruiter would describe your skillset or role in a Boolean search.
✅ Good examples:
- Senior Mechanical Design Engineer | CAD | Aerospace & Motorsport
- Project Delivery Consultant | SC Cleared | Defence & Technology Sectors
- Full-Stack Developer | React, Node.js, AWS | Building Scalable Platforms
- Operations Manager | Lean Manufacturing | Automotive & Robotics
Fill Out Your “About” Section With Purpose
The About section is your chance to tell your story, but briefly. Aim for 3-4 short paragraphs that explain what you do, what you’re known for, the problems you solve, and the kind of work you’re interested in. Again, make it keyword-rich, but natural. If you’re a contract project manager in manufacturing, say that. If you specialise in scaling SaaS platforms or designing high-performance engines, describe that.
Use phrases you know are used in job ads or client briefs. These help LinkedIn’s search algorithm connect you to the right people and opportunities.
If you’re a contractor or consultant, talk about deliverables and outcomes in your About section. Highlight projects you’ve completed, the kind of organisations you work with, and the value you bring.
Example for a contractor:
I’m an independent Controls Engineer delivering PLC and SCADA systems for the automotive and logistics sectors. With over 10 years’ experience, I’ve delivered commissioning projects across Europe and the UK, supporting OEMs and Tier 1 suppliers with rapid deployment and troubleshooting. Outside IR35. UK and EU mobile. Known for practical problem-solving and fast, clean execution.
Add Detail to Your Experience, But Keep It Focused
For each role or project listed, include:
- A sentence about the scope of your work
- Bullet points showing key achievements, deliverables or results
- Specific tools, technologies, or processes you used
This is especially important for contractors or consultants, list projects as engagements (e.g. Project Controls Consultant providing services at Siemens, 6-month contract via XYZ Ltd) and include client industry, key systems, and what you delivered. For perm roles, focus on impact and career progression.
Skills & Endorsements: Not Just a Nice Extra
LinkedIn’s algorithm uses your skills list to match you with roles. Make sure you’ve added skills that reflect real-world, relevant terms, not just soft skills like “team player,” but hard skills that relate to your job. Think: CNC Programming, ISO 9001, GD&T, Python, Cloud Infrastructure, Six Sigma, Leadership in Tech, System Design, Functional Safety, etc.
Aim for at least 20 relevant skills. You can reorder them too, prioritise the most valuable first.
Final Thought on LinkedIn: Don’t Set and Forget
Even if you’re not job hunting right now, take ten minutes every couple of months to update your profile. Add a project you’ve delivered, refine your summary, or tweak your headline based on new goals. When an opportunity arises, you’ll be ready, and more importantly, already visible to the right people.
Because your next role might come from someone who hasn’t met you, but found you.
Your CV
Ok, so let’s now move on the trusted CV, Curriculum Vitae or Resume.
What Recruiters Look for in a CV at First Glance
Recruiters/HR and TA often skim through CVs very quickly, sometimes in as little as 6-10 seconds on the initial scan. In that brief moment, they’re looking for key information that jumps out. Typically, this includes your current or recent job title, the company you worked for, dates of employment, and any major qualifications or skills relevant to the role. It’s crucial to make this information immediately visible. For example, most recruiters glance straight at the most recent work experience first, to decide if the candidate has the right skills and background, Given this rapid decision-making, your CV needs to grab their attention fast.
Use the “top third” of your CV wisely. The upper part of your CV is prime real estate, it’s often all a recruiter sees before deciding to read on or move to the next CV. Consider opening with a brief professional summary or profile statement that highlights your most important qualifications and accomplishments. As one career expert notes, this section should immediately show why you’re the right person for the job, drawing the reader in so they continue reading. Think of it as your elevator pitch on paper: in 3-4 sentences, summarise your role (or expertise), your top skills, and a standout achievement. For instance: “Project manager with 5+ years’ experience in Engineering; led a software upgrade project of ANSYS that cut costs by x and improved delivery time by y.” A well-written summary like this helps ensure that in a quick scan, the reader picks up your key selling points.
Focus on clarity, results, and relevance. Since recruiters are often scanning for specific keywords and facts, make your CV layout clean and easy to read. Use clear section headings (e.g. Work Experience, Education, Skills) and a simple font. Bullet points are excellent for listing your responsibilities and achievements under each role, they help important details stand out. Crucially, emphasise your achievements and results, not just your duties. A business will be more impressed by concrete outcomes like “Increased regional sales by 30% in 2024” than a vague statement like “Responsible for sales in the region.” Whenever possible, quantify your impact (sales figures, cost savings, efficiency improvements, number of people managed, etc.) to give context to your contributions. Showing tangible results helps prove you can deliver value, which is exactly what a hiring company wants to see, using specific facts over generic buzzwords. In short, make everything in your CV count: if a piece of information doesn’t support your case as an excellent candidate, consider cutting or rephrasing it to be more impactful.
Quick CV tips to catch a hirers eye:
- Keep it concise and relevant: For most candidates, a two-to-four-page CV is enough (one page for early-career professionals). Although there is no specific rule and we definitely don’t think that a two-page law should be applied, (sometimes that just not enough to include all the detail you require.) But try to remove old or irrelevant roles that don’t add value. Make sure the experience and skills you highlight match what the job description is asking for.
- Make your layout easy to skim: Use a simple, professional format. Clear headings, consistent bullet points, and a readable font size (11 or 12pt) make a big difference. A cluttered or overly complicated design can be off-putting, both to human eyes and to ATS software.
- Put important info up top: Don’t bury your best qualifications. If the reader only reads the top half of the first page, they should learn the essentials about you. Consider using a brief Profile or Summary section to pitch yourself. Also, ensure your recent job title (and perhaps one or two key skills or certifications) are evident without needing to hunt through the document.
- Highlight achievements, not just duties: Under each job, list 2-4 key accomplishments. Start bullets with strong action verbs (“Delivered…”, “Improved…”, “Managed…”) and end with results (“…resulting in X outcome”). This shows what you’ve actually done and the value you brought.
- Proofread and be consistent: First impressions matter, so make sure there are no typos, inconsistencies in date formatting, or other careless errors. A polished CV signals attention to detail and professionalism.
By making your CV clear, results-focused, and easy to read, you greatly increase the odds that a recruiter’s quick glance turns into a more thorough read. Remember, you want to guide the reader’s eye to the most important information. A bit of strategic formatting and emphasis can ensure that in those few seconds of scrutiny, the reader immediately sees why you’re a strong candidate for the role.
Making Your CV ATS-Friendly
These days, your first “reader” might not be a person at all, but an Applicant Tracking System (ATS), a software tool that many companies use to manage applications. An ATS scans and parses your CV’s text, storing it in a database and filtering or even ranking it based on keywords and criteria set by the employer. In other words, it’s checking if your CV mentions the right skills, qualifications, job titles, etc., before a human ever looks at it. The ATS is handy for handling hundreds of CVs, but it can be a bit unforgiving with formatting. The good news is there are simple steps you can take so that an ATS reads your CV correctly and doesn’t discard it due to a technical issue.
First, keep the formatting simple. Fancy designs might look nice to you, but many ATS algorithms get confused by unconventional layouts. Elements like text boxes, tables, graphics, or multiple columns can prevent an ATS from reading your CV properly. For example, if you’ve put your contact info or a key achievement in a textbox or sidebar, an ATS might skip it entirely. Stick to a single-column layout with clear headings. Use standard fonts and avoid any ultra-stylised or uncommon fonts that might not be recognised by the software. It’s also wise to avoid inserting important details in the header or footer of your document, many ATS systems don’t read content in headers/footers, so, for instance, if your name or email is there, you risk it being lost in translation.
When it comes to file format, follow any instructions from the employer (some might specify PDF or Word). In general, a Word document (.doc or .docx) is the safest bet for ATS compatibility. PDFs can be acceptable too (and they preserve your formatting), but make sure the PDF is text-based (not a scanned image of a CV). Never upload your CV as an image file (like a photo or scan), ATS software can’t reliably read text from images. Also, avoid odd file types like .odt or .rtf unless explicitly allowed. Naming your file simply (e.g., YourName CV.docx) is a nice touch; it looks professional and is easy for systems to catalogue.
Use keywords naturally. ATS software is often configured to search for specific keywords that indicate required skills or experiences. The best source of these keywords is the job description itself. Read the job ad carefully and note the skills, qualifications, and verbs it uses, if you have those skills or have done those tasks, include those terms in your CV (typically in your Work Experience or Skills sections). For example, if the job posting mentions “project management” and “budget oversight,” and you have done those, make sure to use those phrases. However, avoid keyword stuffing (repeating words unnaturally). The goal is to integrate relevant keywords in context, the ATS will score you higher for mentions of the right terms, but the human reader (who ultimately reviews the filtered CVs) will want to see a coherent, credible description of your work. A good approach is to use phrasing from the job description in your bullet points where appropriate, e.g., “Led project management for a £2M initiative…” or “Oversaw budget of £500K…”, so you cover the keywords while describing your accomplishments. This shows that you speak the employer’s language and likely have the experience they seek.
By following these tips, you’ll ensure your CV not only appeals to human recruiters, TA and HR but also checks the right boxes for the automated systems. The goal is to make it as easy as possible for the ATS to correctly parse your information and for recruiters to find you in their database search (if that’s what you want!). An ATS-friendly CV still needs to impress actual people, so never sacrifice readability or meaningful content, you can have a clean, simple CV that is both human- and machine-friendly. Think of it as writing for two audiences at once, and you’ll greatly improve your chances of getting through to that next stage.
Cover Letter?
Are Cover Letters Still Worth Writing?
With so much focus on LinkedIn, CVs and online applications, you might wonder: “Do I really need a cover letter/email?” The honest answer: it depends. The importance of cover letters has been debated, and opinions vary. Some surveys have found that only about a quarter of recruiters read cover letters regularly, and many hiring managers will admit they spend the majority of their time on the CV. In fact, one poll of hiring managers found that 30% “rarely even read cover letters,” putting far more weight on the CV. It’s true that in fast-paced recruitment settings (or industries), a cover letter might not get much attention if the CV already tells your story.
However, this doesn’t mean cover letters are dead. In certain situations, a well-crafted cover letter can add real value to your application. Think of the cover letter as your chance to speak directly to the hiring team in your own voice, something a CV format doesn’t quite allow. Recruiters who do read cover letters often look for insight into why you’re interested in the role or company, your career motivations, and how you communicate. In some fields (for example, communications, marketing, law, or any role where writing and persuasion are important), the cover letter can actually be a make-or-break sample of your writing ability. And significantly, if you’re making a career change or have a non-traditional CV, the cover letter is a great place to explain your story in a positive way.
When should you definitely write a cover letter?
If the job posting requires or explicitly asks for a cover letter, you should absolutely include one. Many employers treat the cover letter as a basic test of whether you can follow instructions and are truly interested in the job. Failing to include a required cover letter can lead to your application being rejected for not following directions. Also, if you are deeply enthusiastic about the role or company, a cover letter is your chance to convey that enthusiasm. Suppose you’ve admired the company’s projects for years, or you have a personal connection to their mission, sharing that in a cover letter can differentiate you from other candidates who just submit a generic CV. Similarly, if you have specific circumstances to explain (like a relocation, a career break, or why you’re switching industries), the cover letter can address these in a positive light, so the reader isn’t left guessing.
On the other hand, it’s generally okay to skip the cover letter in a few scenarios. If the application portal doesn’t even have a field for it or the job description dictates not to include one, then you can safely proceed without. Some very large companies with streamlined online systems don’t prioritise cover letters and may not even pass them to hiring managers. Also, if you truly have nothing extra to say beyond what’s on your CV (for instance, your CV already perfectly matches the job and there are no special circumstances), a cover letter might not significantly boost your chances. That said, consider this: even hiring managers who say they don’t read cover letters might glance at it if you’ve made it to a later stage or if they are on the fence about your CV. A compelling cover letter can sometimes tip the balance in your favour, it can provide that spark of personality or clarity that makes a recruiter decide to put you through to the next round. Essentially, a cover letter is a low-risk, potentially high-reward part of an application. The worst case is they don’t read it (and you’ve lost a bit of time writing it), but the best case is it impresses someone and strengthens your application.
Alternatively, if you are targeting specific companies on your personal shortlist, then why not reach out to them directly? Differentiate yourself, not through a cover letter, but by actually speaking to them and identifying your interest, discussing a handful of key and relevant points on why you are interested and are a good fit. This will likely elevate you above the majority of candidates.
How to write a cover letter that adds value (and doesn’t just repeat your CV)
If you do take the time to write a cover letter, make it count. A great cover letter doesn’t regurgitate your CV in paragraph form. Instead, it should complement your CV and tell the recruiter something new. Here are some tips to ensure your cover letter is worth the read:
- Keep it concise (no more than one page).
- Tailor it to the role and company. Generic cover letters are easy to spot and don’t make much impact. Show that you’ve done your research, perhaps reference a recent company project or news that excited you, or the company’s values and how they resonate with you. This demonstrates genuine interest.
- Start strong and be personable. In your opening line, state what position you’re applying for and a brief summary of why you’re a great fit. This kind of opening shows enthusiasm and can include relevant achievements in one go.
- Highlight two or three key selling points that match the job requirements, and back them up with brief examples.
- Explain your motivation and fit. A CV shows if you can do the job; a cover letter can show why you want to.
- Finish with a polite closing and call to action. Thank the reader for their time, reaffirm your interest in the role, and sign off properly (“Yours sincerely” if you addressed them by name, or “Yours faithfully” if you used a generic greeting like “Dear Hiring Manager”). Something like, “Thank you for considering my application. I would welcome the opportunity to discuss how my background in X can benefit your team. I look forward to the possibility of an interview.” is a professional closing that reiterates your interest.
One more candid insight: manage your expectations. Not every company will read your cover letter. Some will only refer to it after they’ve looked at your CV, to get more context. Others might only skim it or skip it entirely if they’re pressed for time. Don’t take it personally, it’s often a matter of workload and company culture. The key is, if you choose to write one (or it’s required), make it as strong as possible, but know that your CV is usually the main player in the decision.
A Note for Contractors and Consultants (e.g. Outside IR35)
If you’re an independent contractor or consultant, (for instance, working through a PSC outside IR35 in the UK), the traditional CV might not be the only or best way to present your qualifications. When you’re essentially running your own service business, you often need something slightly different: a capability statement or project portfolio that showcases your past projects and the outcomes you’ve delivered for clients. Think of this as a “business résumé”, it highlights who your company is, what you can do, and what makes you stand out, all in one concise document.
For contractors, a chronological list of “jobs” can be tricky. In fact, a traditional employment-style CV may even be counterproductive if you’re trying to emphasise that you operate as an independent professional rather than a job-seeker. Instead, consider structuring your CV (or an accompanying document) as a portfolio of case studies. Each case study can represent a project or contract you completed, focusing on the problem, solution, and results. For example, you might outline the situation or challenge a client faced, describe the project or service you delivered, and note the outcome (with metrics if possible). This format showcases your capabilities in a project-based context, which is exactly how clients think of hiring an independent consultant, they have a problem or need, and they seek someone with a track record of solving those kinds of problems.
In the UK’s IR35 context, presenting yourself as a business doing projects (rather than as an individual who held a series of “jobs”) can also reinforce your status as a genuine contractor. Structure your CV in an “IR35-friendly” way: list your own company as the entity providing the services and list your engagements as contracts or projects for various clients. Instead of job titles like “Marketing Manager at ABC Company (contract)”, you might write “Marketing Consultant – Project for ABC Company (6-month contract)”. Under that, detail what you delivered in that project. By doing so, anyone reading (be it a client or even HMRC in an audit) will clearly see you operate as a service provider, not as an employee, which is important for satisfying outside IR35 rules. More importantly for your career, this approach highlights the breadth and impact of your work across different clients or industries.
So what should a contractor’s capability statement or CV include? Much of the standard CV advice still applies, clarity, quantifiable results, and relevant detail are key. However, you’ll frame it more like a brochure of your services and experience. Typically, it might include: a brief profile of your company (who you are, your area of expertise, perhaps your unique selling proposition), a list of key skills or services you offer, and then a series of project summaries or case studies. Each project summary can be a short paragraph or a few bullet points covering the client or industry, the project scope, and the outcomes. For example:
- Project: ERP Implementation for Manufacturing Co. – Managed a 9-month project to deploy a new Enterprise Resource Planning system for a mid-sized manufacturer.
Our Role: Mapped business processes, configured software, and rolled out utilisation.
Outcome: Delivered the project on time and within budget, reducing order processing time by 25% and improving inventory accuracy (from 60% to 90%).
These are just illustrative, but notice how they read more like success stories than job descriptions. They emphasise the deliverables and results. This kind of write-up not only appeals to potential clients (who care about outcomes and capabilities), but it also serves as evidence of your consultancy’s track record. In many cases, contractors use such documents in bid responses, client introductions, or Statement of Work discussions, where a formal CV might not be required. It’s about demonstrating you have done the sort of work the client needs, under your own banner.
Finally, remember to keep this capability statement updated. Treat it as a living document that you refine as you complete new projects. You might maintain a general version that covers all your services and then tailor a version for specific opportunities (emphasising the most relevant projects). While a traditional CV focuses on you as a candidate for a job, a contractor CV or capability statement focuses on your business as a solution provider. Shifting that mindset will help you market yourself better in the contract world.
Closing Thoughts
Whether you’re polishing your CV, updating LinkedIn, crafting a cover letter, or tweaking your document to get past an ATS, always come back to the fundamentals: clarity, relevance, and confidence. A recruiter or client should quickly grasp who you are, what you’ve done, and what you can bring to the table. No one knows your experience better than you, so take ownership of your narrative. Cut out the fluff, highlight the great stuff, and don’t be afraid to show a bit of your personality and passion, even in a professional document or online.
Good luck, and remember that each step (and each document) is simply an opportunity to showcase your value to a potential employer or customer. If you need any further help, please reach out to one of our experienced Talent Partners who would be more than happy to help.